![]() So, what does this mean for you as a business owner?Īt the end of the day, artists and their labels are just as much entrepreneurs and corporations as any other B2C enterprise. Surprise albums push artists to release more content and faster in this new age of hip-hop and music. Other notable surprise releases include Beyonce’s self-titled album in 2013, both of Drake’s albums in 2015 ( If You’re Reading This It’s Too Late and What A Time To Be Alive). This behind the scenes feel is definitely a trend for 2016 as artists move to get closer to their audiences, making more meaningful connections. By using this content in its raw, uncut form, we get a tasty glimpse into his creative process. What makes untitled unmastered unique is that it is leftover content that didn’t make the cut on Kendrick’s 2015 number one and quintessential album, To Pimp A Butterfly. By building this buzz, they were able to drive more sales than setting a release date and used traditional methods to build up the hype. The combination of social and earned PR gave something for the fans to share, getting them pumped for the surprise. Kendrick’s album let him get even closer to his audience and also set the stage for 2016 to be the year of Top Dawg Entertainment. ![]() He sold over 178,000 album units in the first week. Untitled unmastered gave Kendrick two number 1 albums on the Billboard 200 in less than a year. Using this strategy, he was able to capitalize and drive more media buzz to project himself further. March 3, 2016: Kendrick Lamar releases untitled unmastered on iTunes and streaming platforms like Spotify, debuting at the #1 spot on Billboard 200.February 29, 2016: Another teaser is posted on Instagram.March 1, 2016: Kendrick’s label, Top Dawg Entertainment, posted an image on Instagram with an album release schedule.February 16, 2016: Kendrick delivered the unforgettable and controversial Grammy performance after winning the Grammy for Best Rap Album.Leading up to the 2016 Grammy’s: Kendrick performed 2 new, untitled tracks on Colbert and Fallon.Let’s break down the timeline leading up to Kendrick Lamar’s untitled unmastered: While a surprise release may seem sudden and unexpected, it is all part of great strategy and planning. ![]() So what happens when one of the biggest artists in the world drops a surprise album? The faster the artists can get their album out to their hungry listeners the more they can minimize the threat of a leak and maximize their profits. The answer to the challenges presented by an ever-changing market? Surprise album releases. When mp3s hit the market, artists battled with “leakers” who found ways to rip their albums and upload them to the World Wide Web. Despite all the additional hype, when it comes to ensuring your music sells, nothing quite seems to beat a great album, especially when it is unexpected.īefore, artists had to wait until the physical copy of their album was released to begin making money and placing on the Billboard charts. From Twitter tirades to TV appearances, artists are constantly pushing their brand and product. The Limiñanas - Garden of Love (feat.As the music industry shifts and changes, artists have to find more innovative ways to capture the attention of their audience among all the noise, literally. The Limiñanas "Garden of Love" from Malamore Julianna Barwick - Nebula (Official Video) » Wovenhand - Crystal Palace (Official Audio) » Wovenhand "Crystal Palace" from Star Treatment I Can't Black It out If I Wake up and Remember » Richmond Fontaine "I Can't Black It out If I Wake up and Remember" from You Can't Go Back If There's Nothing to Go Back To Lola Colt ~ Twist Through The Fire (Official Audio) » Lola Colt "Twist Through The Fire" from Twist Through The Fire Josefin Öhrn + The Liberation "Rushing Through My Mind" from MirageĮxploded View "Lark Descending" from Exploded View ![]() Virginia Wing "ESP Offline" from Forward Constant MotionĮmma Ruth Rundle "Heaven" from Marked For DeathĮmma Ruth Rundle - Heaven (Official Audio) » īest of 2016 Playlists (streaming only) » Still a little early for me, in fact I just discovered a really nice new band and album yesterday that could make the list thanks to this board (search for "Lake Ruth"), but this playlist below from another thread still kind of covers what it may in part look like, at least there's probably the makings of a solid top 5 moving around in there someplace. ![]()
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